Table of Contents
Executive summary
1.0 Introduction
2.0 Vision, Mission and value statement of Sampath Bank
2.1 Identified gap in vision, mission and value statement
3.0 Current strategic position of Sampath Bank
4.0 Environment analysis
4.1 Macro environment factors
4.2 Industry analysis based on Porter’s five forces
4.3 Stakeholders of Sampath Bank
4.4 SWOT analysis
4.5 Key success factors
5.0 Strategic options
5.1 Strategic changes
6.0 Strategic implementation
7.0 Conclusion
References
Executive summary
Currently business environment is changing rapidly and organization need to examine their strategies to identify whether they competitive enough to face the current changing business environment. Herewith discuss the Samapth bank business strategy to identify the required changes of strategy to achieve competitive advantage.
1.0 Introduction
Sampath Bank PLC is one of prominent commercial bank in Sri Lanka which operates since 1986. Fitch Ratting Lanka Limited has declared national long term rating of A+ with negative outlook for Sampath Bank. Sampath bank is involved in personal banking, corporate banking, international banking, treasury, project financing and etc. Currently Sampath Bank has 229 branches all over the Sri Lanka.
However currently banking industry rapidly transform to the e banking and international banks which operates in Sri Lanka now use digital facilities lot to offer better service to customers. Customer behaviors and their life style have also drastically changed. Internet penetration of Sri Lanka has significantly increased therefore Sampath Bank should change the strategy according to the current environment. This report comprehensively analysis the strategy development process of the Sampath Bank. This report further identify the changes need to do to current business and operation strategy.
|