Description
Table of Contents
1.0 Elevator pitch
2.0 Business objective
3.0 Identified Customers’ needs and problems
3.1 Target markets
3.2 Market size and growth
4.0 The product/ service
4.1 Outline of the product and how it meets the identified needs
4.2 How does this work
4.3 Key features of the product
5.0 Alternatives and competitors
5.1 Porter’s five forces theory for “Natural Energy”
5.2 Unique selling point (USP)
6.0 Market entry/ supply chain
6.1 Marketing strategy
6.2 Advertising strategy
6.3 Supply chain
6.4 Long term plans
7.0 Financial outlook
7.1 Financial ratios
Conclusion
References