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Strategic Management – Unilever

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Strategic Management – Unilever

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(Task – A)

Drawing on the functional areas of management (HRM, Marketing and Finance) and using the quantitative and qualitative data provided in the case study, conduct an internal analysis on the company.  Justify your response. (Approximately 500 words)

  1. Company Background Statement and Internal Analysis (Task A – Chapter 1 Requirements)

1.1 Company overview should brief about the company’s history so far; especially industry and the company, the business and the opportunity that business capitalizing on, progress to date, products or services and how the business organized and what is unique about the business, products and services and what makes them qualified to succeed and problems faced. (Please select the most appropriate 2 or 3 from the above criteria for your discuss

      1.2 Analysis of the company’s microenvironment (Internal Analysis

  • HRM
  • Marketing
  • Finance

*Construct an argument, fully grounded using the quantitative and qualitative data.

(500 words approximately)

(Task – B)

Using relevant models, critically discuss the impact of external forces on the company. Critically evaluate the structure of its industry and discuss the implications for the company. (Approximately 500 words)

  1. Analysis of the company’s macro environment (External Analysis)                                             (Task B – Chapter 2 Requirements
  • PESTLE
  • Porter’s 5 Forces
  • Competitor Analysis

*Conduct an analysis of the company’s macro environment and industry competition.

(500 words approximately)

(Task – C)

As a change consultant, what interventions would you have implemented within Unilever to mitigate the impact of economic factors? (Approximately 750 words)

  1. Identify the best strategic intervention for the company. (Task C – Chapter 3 Requirements)

*Critically discuss the best external growth strategy for the company as a future strategic direction.

ANSOF Matrix, Porter’s Generic Approach, Blue Ocean Strategy, BOWMANS THEORY, Acquisition, Strategic Alliances, Partnering Relationships and Merging. 

(Select the most appropriate strategy and discuss)

(750 words approximately)

(Task – D)

Consider a scenario in which you were called upon to participate as a change agent in a strategic change management programme. Critically reflect upon your experience in overcoming blockers and capitalising on facilitators of change. To what extent do you agree that reflective learning is in itself a means of enhancing one’s leadership ability in the context of change management? Justify your analysis by using theory. (Approximately 750 words)

  1. 1 How change will be accomplished. (Task D – Chapter 4 Requirements)
  • LEWIN – Unfreeze, Change, Refreeze
  • McKINSEY 7s – System, Structure, Strategy, Style, Shared Value, Staff, Skills
  • KANTNER – Bold strokes, Long marches
  • GEMINI 4R – Reframing, Restructure, Revitalise, Renew

(Select only one model and discuss)

(500 words approximately)

4.2   The relationship between reflective learning and leadership ability in the context of change management.

  • Gibbs’ Reflective Cycle Model

(250 words approximately)

Additional information

Table of Contents

1. Introduction
2. Internal Analysis
3. External Analysis
4. Mitigating Impact of Economic Factors
5. Strategic Change Management
6. Reflective Learning
7. References
Preview

Executive Summary
The change management will be an important function in business process restructuring. When looking at most of the success stories in the corporate world, the change management is a key factor. The same is evident in Unilever, where in 2015 Unilever’s first external CEO, Mr. Paul Polman took the first step towards creating the first ever sustainability development plan in Unilever, the Unilever Sustainable Living Plan (USLP). The same plan focused on developing a sustainable environment for all its stakeholders, which became a successful corporate strategy, even for today.
This report discusses the Unilever’s internal environment factors utilizing the SWOT model and the external environment basing on the Porter’s five forces and its impact towards the business. Then it’s discussed on the impact of the change towards an organization and how change agents can mitigate the impact of economic factors. Finally, its discussed on the importance of reflective learning towards ensuring proper change management and acquiring the required management and leadership skills.

1. Introduction
Change management will be one of the crucial factors a business will undergo during its operations. Since the change brings lots of new features and processes which are mostly new to the organizations, most of the time, the employees will fear the change and see it as a retraining factor. The responsibility of the management will be to make the employees aware of the change and help them to overcome it successfully.
This report consists of a case study-based analysis on how Unilever underwent change and how their visionary leadership helped the company to turn around and adopt the change.

2. Internal Analysis

SWOT analysis is utilized to analyze the internal organization dynamics of Unilever.
Strengths
Strengths of the company will make it competitive as well as efficient in their operations.
1. Loyal, skilled and experienced employee base (HRM)
Unilever, with their more than 148,000 employee base around the world is one of the largest conglomerates who has a set of skilled and experienced employees. Those employees contribute to the success of the entity and its operations.
2. Brand image (Marketing)
Unilever is well known for their range of brands offered in different industry sectors ranging from foods to beverages to cleaning items and personal healthcare etc. Their brand image is one of the main selling factors of their products.
3. Profitability and Sales (Finance)
Having a revenue of over 60 billion Euros and a profitability over 8 billion Euros a year, Unilever is one of the highest revenue earned, profitable conglomerate in the world. Specially since they are concerned about the environment and always sustain in their activities, their financial status is strong and is a competitive advantage as well.

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