Description

1.0 Company Background
1.1 TOWS Matrix
2.0 Where are we now?
2.1 PESTEL Analysis
2.2 Porters Five Forces
2.3 Competitor Capability Analysis
2.4 Mendelow’s matrix
2.5 Customer Analysis
2.6 Cultural web
2.7 Porters Value Chain
2.8 Resource Based View of Strategy
2.9 Brand Strength
2.10 Justified conclusion of creative thinking
3.0 Where do we want to be?
3.1 Components of Mission
3.2 Review of Corporate objectives & Proposed Marketing objectives
3.3 Segmentation
3.4 Targeting
3.5 Positioning
4.0 Which way is Best?
4.1 Business Strategy
4.2 Growth Strategy
4.3 Ansoffs Matrix
4.4 Impact of Strategies on Creative thinking
4.5 Strategy to improve creativity
4.6 Use of Technology
4.7 Quality Control
5.0 How might we get there?
5.1 Marketing Mix
5.2 7S Framework
5.3 Time & Action Plan
6.0 How to Ensure Arrival?
6.1 Critical Success Factors
6.2 Balanced Score Card
6.3 Deming’s Cycle
6.4 Benchmarking
6.5 Contingency Planning